top of page
Monica Jory | Strategic Designer
Helping organisations make confident decisions about what to build - and what not to.
I partner with leaders to make evidence-backed decisions in complex environments, leading pragmatic innovation through strategy, human-centred design, and agile delivery.
What I'm known for
Making sense of complexity
I work with organisations to overcome ambiguous problems, clarifying what’s really happening beneath the surface and guiding teams to a shared understanding.
In practice, this means synthesising stakeholder perspectives, customer priorities, and system constraints into clear problem definitions - using evidence, insight, and well-designed artefacts.
Bridging insight and decision-making
I connect insight and analysis directly to the decisions leaders need to make - what to prioritise, and what not to prioritise.
In practice, this involves contributing to senior decision-making forums, translating complex evidence into clear value drivers, and building alignment across diverse stakeholder groups through inclusive, persuasive communication.
Designing for impact, not novelty
I focus on innovation that holds up in the real world - desirable, feasible, and grounded in organisational reality.
In practice, this means testing ideas, iterating quickly, and being willing to stop work that doesn’t meet customer or strategic criteria.
I push back on short-term, agenda-driven ideas and redirect effort toward customer-centred, strategically aligned outcomes.
I work across banking, telecommunications, and media, leading multidisciplinary teams and working across functions to deliver tangible business and customer value. I take a systems-level view of organisations - understanding how strategy, technology, people, and customer experience interact - and focus effort where it will have the greatest leverage.
Selected work
bottom of page